HOUSTON—Swivel Inc., a digital leasing platform for office space, recently revealed that Cameron Management has implemented its SaaS-based leasing application, AgileView, to give tenants the ability to virtually tour any space and allow broker teams to collaborate with tenants and execute leases more efficiently. Featuring almost 50,000 square feet which is comprised of 12 suites ranging from approximately 600 square feet to 17,000 square feet, Cameron Management accommodates both individual tenants and companies of all sizes with an immersive virtual 3D experience for touring spaces.
As a result, according to a prepared release, the company is able to keep activities moving efficiently to safeguard business and maintain momentum during unpredictable times. “Faced with such an unprecedented circumstance of losing the ability to physically engage with tenants, we knew we had to pivot to a flexible, virtual format to keep business moving for both our brokers and prospective tenants,” explains Jano Nixon Kelley, Cameron Management’s director of marketing.
Kelley adds that “Swivel’s application has significantly contributed to our digital transformation success and will continue to do so as we move to balance both digital and traditional leasing practices.”
Through AgileView, tenants and tenant brokers can explore a self-paced virtual experience of any of the spaces, experience the space staged in multiple ways, and schedule one-on-one guided virtual tours with a Cameron leasing agent.
“As companies begin to plan how office space will look when they bring their workforce back together again in a safe, healthy and productive environment, the next wave of office leasing is evolving and will require more agile approaches,” says Swivel founder and CEO, Scott Harmon, in a prepared release. “Digital leasing will become part of the mainstream fabric for office CRE. Property landlords who realize this shift, and adapt their leasing models accordingly, will profit while others lose out on a whole new generation of tenants.”
Cameron Management will launch their virtual touring capabilities with a two-week long scavenger hunt for local tenant brokers. Houston brokers can complete the scavenger hunt to win cash prizes from Cameron Management tenant, Amegy Bank. In the spirit of connecting the dots, winning brokers can use the money to support Houston area businesses.
Virtual touring is now an essential element for tenants seeing office space. As GlobeSt.com recently reported, a new online survey and data analysis suggests that would-be tenants are resuming their hunt for office space, although some prefer remote viewings instead of going in-person. An online survey and internet search trend analysis by CommercialCafe found that a large percentage of potential tenants were ready to commit to signing a lease when they found the right space.
“Their responses suggest a sense of optimism, and a hope that–despite the slowdown–things will revert to business as usual,” wrote Commercial Cafe reporter Diana Sabau.
The analysis also looked at data through Google Trends about online search terms for “commercial real estate,” “commercial property” and “office for rent.” The popularity of the search terms were low in the middle of March. Since then there’s been an upward trajectory.
